Hi, I'm Gennady. I'm a writer, editor, stylist, creative director and producer currently based in Hong Kong. I have over five years of experience in lifestyle journalism, covering anything and everything from fashion, culture, art, watches and jewellery. Over the course of my career I've interviewed personalities like Donatella Versace, Rick Owens, Glenn Martens, Sarah Jessica Parker, the duo behind Viktor & Rolf and more.  I'm passionate about exploring the dizzying depths of the visual language of clothes and accessories, whether told by designers, or interpreted by cultural fixtures. 

Apart from working with texts, I've also done a fair share of styling work together with creative direction. I've styled people for the covers of prominent Hong Kong magazines (both domestically and remotely, across time zones) as well as still life compositions with renowned luxury brands of watches and jewellery.